The Building

A historic and well-loved landmark that now houses the best workspaces in the city.

The iconic 27-storey Alpha building provides 196,000 sq ft of exceptional office accommodation with unrivalled views across the city. Surrounded by shops, restaurants and excellent transport links, it’s a unique and desirable space in the city.

Alpha began life as part of a new state-of-the-art studio complex and headquarters for the regional television franchise company ATV (Associated Television). ATV was the much-loved showbiz heart of what is known today as the ITV network and the new complex was at the time the most advanced colour television studios in the country.

Construction began in 1967 on the site of the Curzon Hall, an exhibition centre that served as a recruiting office during World War One and later as a cinema and dance hall. The site was also home to original Cadbury’s factory before it moved to its now famous Bourneville address.

The complex was designed by Richard Seifert & Partners, a modernist architectural practice famed for their innovative ideas, use of new materials and methods of construction. Birmingham-born architect George Marsh was at the helm, leading the design and construction of the tower with C. Bryant & Son contractors. The tower was constructed using industry leading methods of the day, including precast concrete floor slabs and in-situ cast cores and stairwells.

Since 1970 Alpha has stood tall at the heart of Birmingham, an emblem of the city’s creativity and industrious spirit, it’s now the perfect place for businesses to make their mark.



Here’s some useful information on our Building, for what’s included in individual packages please visit our Facilities page.


The Alpha Works reception is located on 21st floor in the Community Hub/Members’ Lounge and staffed by our Community Team from 8.30am to 5.30pm, Monday to Friday. The Alpha security team is on site 24/7 for your safety.


Access is 24/7. When you join, you’ll receive an Alpha Works access card. If you’re working in one of our private studios you’ll receive one access card per desk. If you lose your card contact the Community Team as soon as possible. Replacement cards can be ordered online and cost £10.


The communal areas are yours to use and enjoy. Work, meet, collaborate, relax – we want you to feel at home. We love our space and we want you to make the most of it. If you fancy holding your own event, come and have a chat.


Your guests are welcome at Alpha Works. Please log all visitors online via the members’ page. This lets our Community Team and the Alpha Reception Team, based on the ground floor, know that you’re expecting guests. You’ll receive notification via email when your guests arrive. Our Community Team is on hand to greet your visitors from 8.30am to 5.30pm, Monday to Friday.

If you’re expecting more than 10 visitors to arrive at once, please speak to the Community Team to ensure we’re ready to welcome them on arrival. While at Alpha Works and Alpha itself, your guests are your responsibility and it’s up to you to ensure they respect our house rules.

New Desk
is here

Find out more about the Alpha Works packages.