The iconic 27-storey Alpha building provides 196,000 sq ft of exceptional office accommodation with unrivalled views across the city. Surrounded by shops, restaurants and excellent transport links, it’s a unique and desirable space in the city.
Alpha began life as part of a new state-of-the-art studio complex and headquarters for the regional television franchise company ATV (Associated Television). ATV was the much-loved showbiz heart of what is known today as the ITV network and the new complex was at the time the most advanced colour television studios in the country.
Construction began in 1967 on the site of the Curzon Hall, an exhibition centre that served as a recruiting office during World War One and later as a cinema and dance hall. The site was also home to original Cadbury’s factory before it moved to its now famous Bourneville address.
The complex was designed by Richard Seifert & Partners, a modernist architectural practice famed for their innovative ideas, use of new materials and methods of construction. Birmingham-born architect George Marsh was at the helm, leading the design and construction of the tower with C. Bryant & Son contractors. The tower was constructed using industry leading methods of the day, including precast concrete floor slabs and in-situ cast cores and stairwells.
Since 1970 Alpha has stood tall at the heart of Birmingham, an emblem of the city’s creativity and industrious spirit, it’s now the perfect place for businesses to make their mark.