Schball
Industry: Sports and recreation
Specialism: Basketball
Workspace: Hot-desk
Team: One, with hopes of creating a team big enough to play a full basketball game soon!
Biggest weakness: Excel spreadsheets (we feel Brenton’s pain)
Slam dunk
As a child, Brenton Nugent aspired to be just like his favourite basketball stars. However, while football and rugby were championed in the UK media, there was, and still is, little focus on basketball. There remains a real lack of investment in the sport, and only a handful of British role models for basketball fans to look up to. In 2008, Brenton decided to change this narrative by creating a business that aims to show everyone the benefits of basketball.
Schball has allowed Brenton to not only teach the basics of the sport to his students, but also use the coaching as an opportunity to improve strategy, reflection skills and confidence. By treating basketball as both a physical and mental sport, Brenton helps his students - of all ages - succeed both on and off the court.
The dream team
Being introduced to the Alpha Works community has enabled Brenton to build relationships with like-minded people, helping him to form a squad of key contacts.
He also loves the comfortable yet professional atmosphere of Alpha Works, which allows him to invite his students (and associates of the Commonwealth Games!) to visit. Whether they want tips on scoring a three-pointer or just need someone to talk to, Alpha Works’ 24/7 access means that Brenton can always be available.
Bouncing Britain
Brenton’s dream is for basketball to become more widely recognised throughout the UK as a sport that can improve both body and mind. He has certainly made a good start on this, however, for Schball to go national he needs access to more basketball courts both in Birmingham and around the country. So, if anyone thinks they can help, he’d love for you to get in touch via Schball’s Facebook, Instagram, or Twitter!

