Name: Dave Mason – Founder of AdFuse and Mr. System
Industry: Digital marketing / Software consultancy
Specialism: Creating data-driven marketing strategies / Helping businesses to stay organised
Biggest weakness: Biscuits
Dave Mason personifies entrepreneurial spirit. Since leaving college, he has devoted his career to creating solutions to some of the problems that businesses experience.
Developing an effective digital marketing strategy is a challenge that plagues most businesses, and once word got out about Dave’s marketing prowess, people began asking for advice. He quickly realised that his skills would make the perfect basis for a business venture.
takes a holistic approach to digital marketing, delving into each business’ target audience, tone of voice and branding. The result is a comprehensive marketing strategy that tackles every issue, as opposed to a quick fix. After all, if you don’t see the whole puzzle, how can you find the solution?
Introducing Mr. System
As Dave’s knowledge grew, he became aware of another common business problem that his skills could solve – managing multiple projects and teams. This is where Mr. System
Inefficient work management often leads to time and money being wasted, something no business wants. Therefore, Mr. System has been designed to improve every aspect of a business’ work-stream, from projects and deadlines to individual tasks.
Mr. System provides the support to ensure that everyone stays focused on their goals, as opposed to drowning in a sea of emails and spreadsheets.
“My proudest achievement to date involved supporting a self-managed band to sell out 1,200 seats at a venue in London, not once, but twice. It really demonstrated the true power of effective digital marketing!”